Time to pat yourself on the back, UK game industry. The country’s Advertising Standard Authority states that over 99 percent of games are advertised responsibly.
*bravo*
The ASA examined 241 ads between April and June 2008 and found only one crossed the [[link]] line. The majority of the ads, save for radio, toed the line and made explicit reference to the game’s age rating.
The sole complaint that was upheld was for SEGA’s Condemned 2: Bloodshot as some might have found the content “offensive and distressing.”
Christopher Graham, director general of the ASA states, “Our survey is encouraging as it suggests that video games are [[link]] being advertised responsibly and in line with the Codes.”
More details in the link below.
ASA: 99 per cent of games advertised responsibly [GamesIndustry] [Pic]
