This console generation, the PlayStation 3 is in dead last place. The Xbox 360 has sold more, the Nintendo Wii has sold a lot more. Does this worry Sony? Surprisingly, no, it does not.
See, according to Sony Computer Entertainment America’s Senior VP of [[link]] Marketing, Peter Dille, Sony aren’t focusing on market share. They’re focusing on profitability!
I think it’s already well publicized that we have a very clear objective from our parent, Sony Corp., that we’re to focus on a profit objective, and with those marching orders it limits the playbook when it comes to pricing and promotion. Our competition had a very aggressive pricing strategy, but they also were packing two, three, four games in with the unit weekend to weekend with different retailers, and that cost a lot of [[link]] money. So we had a profit goal and they had a market share goal.
“Gotta spend money to make money” jokes aside, note the wording of those first couple of sentences. Sounds like even SCEA want a price cut on the machine, and it’s only the top, top brass in Japan that are holding out.
PS3 is ‘Going to Stand the [[link]] Test of Time’ [GameDaily]